Email marketing remains the most cost-effective way to engage customers and increase sales on Shopify.
In 2025, top-performing stores are using powerful email apps integrated with Shopify to automate campaigns, personalize messages, and drive revenue with less effort.
According to DMA, email marketing delivers an average ROI of $44 for every $1 spent, making it an essential channel for every Shopify merchant.
But with so many apps available, which ones truly make a difference?
In this blog post, we’ll discuss the best email marketing apps for Shopify in 2025, complete with detailed comparisons.
Whether you’re just starting your online store or looking to scale your existing business, choosing the right email marketing tool can make or break your revenue.
Key Takeaways
- Klaviyo leads for deep Shopify integration and advanced customer analytics.
- Omnisend excels in automation and multichannel marketing (email, SMS, social).
- Mailchimp balances user-friendliness with robust templates for beginners.
- Privy dominates lead capture with pop-ups and SMS-driven conversions.
- AVADA offers AI-powered workflows for scaling stores.
Why Email Marketing Matters for Shopify Stores
Email marketing drives $44 ROI for every $1 spent (DMA, 2024), making it indispensable for Shopify merchants.
With 94% of online retailers using email for customer retention (Litmus, 2023), choosing the best Shopify email apps can make or break your revenue.
These tools sync seamlessly with Shopify, leveraging real-time data for personalized campaigns, abandoned cart recovery, and loyalty programs.
Top 7 Best Shopify Email Marketing Apps Compared
Klaviyo – Best for Data-Driven Personalization
Klaviyo helps Shopify stores grow smarter with advanced automation and deep personalization across email, SMS, reviews, and more.
Unlike basic email platforms, Klaviyo centralizes your customer data from 350+ integrations, offering a powerful B2C CRM to unify marketing, service, analytics, and data.
With built-in AI tools, advanced segmentation, and proven templates, it drives higher ROI from a single all-in-one platform.
Key Features
- Connect 350+ integrations, including Shopify and web tracking
- AI-powered segmentation and triggers
- Omnichannel templates for welcome, cart abandonment, back in stock, price drop
- Real-time revenue reporting by automation and campaign
- Personalized campaigns via email, SMS, WhatsApp
- Built-in reviews collection and publishing
- Supports 7 languages, including English, French, and German
Benefits of Using Klaviyo
- Boosts sales with smarter, data-driven campaigns
- Centralizes customer insights for unified marketing
- Saves time with proven automation workflows
- Maximizes ROI through precise targeting
- Grows customer relationships with personalized experiences
Pricing
- Free: Email free forever for up to 250 contacts; SMS free for up to 150 SMS/MMS
- Email Plans: From $20/month (251-500 contacts)
- SMS Plans: From $15/month (up to 1250 SMS/MMS credits)
Omnisend – Best Multichannel Automation
Omnisend is a robust email and SMS marketing automation platform that empowers Shopify merchants to sell more through powerful popups, signup forms, and prebuilt templates.
With easy-to-use workflows for abandoned carts and welcome emails, it’s ideal for growing your list and boosting sales effortlessly, all backed by 24/7 live support, even on the free plan.
Key Features
- Easy email and SMS campaign creation
- Signup forms: exit-intent popups, spin-to-win, more
- Hundreds of ready-made email templates
- Automated workflows for abandoned cart, welcome, browse abandonment
- 24/7 email & live chat support
- Unlimited contact list size with tiered pricing
- Multichannel campaign tracking
Benefits of Using Omnisend
- Captures more leads with interactive popups
- Increases sales with automated cart recovery
- Personalizes emails without coding
- Supports growth with unlimited contacts
- Reliable help anytime with 24/7 support
Pricing
- Free: Up to 250 contacts; 500 emails/month; 60 SMS
- Standard: $16/month (up to 500 contacts)
- Pro: $59/month (up to 2500 contacts); includes unlimited emails & reviews
Mailchimp – Best for Beginners
Mailchimp makes it easy for Shopify merchants to launch email and SMS marketing with beginner-friendly tools and AI-powered automations.
Use precision targeting, actionable insights, and predictive segmentation to boost opens, clicks, and sales.
Mailchimp seamlessly integrates with Shopify, Shopify Plus, and POS for effortless marketing campaigns.
Key Features
- SMS promotions and follow-ups
- Automated win-backs, upsells, cart reminders
- Predictive segmentation for retargeting
- Advanced reporting on revenue & engagement
- AI-generated email & SMS content
- Creative Assistant for designs
- Social posting, landing pages, surveys
Benefits of Using Mailchimp
- Easy to start, perfect for beginners
- Saves time with AI-driven campaigns
- Improves sales with automated reminders
- Maximizes reach through multiple channels
- Provides valuable insights to refine strategies
Pricing
- Free: Limited automation, sign-up forms, reports
- Essentials: From $13/month (up to 50K contacts)
- Standard: From $20/month (up to 100K contacts)
- Premium: From $350/month (unlimited contacts)
Privy – Best for Lead Capture & SMS
Privy is an all-in-one platform for popups, email, and SMS marketing that helps Shopify stores capture more leads, automate outreach, and drive conversions.
No design or technical skills required: launch popups, send cart saver texts, and create engaging newsletters with ease.
Key Features
- Drag-and-drop email builder with templates
- Comprehensive SMS marketing
- Dozens of popup display options
- Automated email & SMS workflows
- Integrates with top email service providers
- Advanced targeting and segmentation
- Multi-language support
Benefits of Using Privy
- Grows lists faster with high-converting popups
- Recovers lost sales with timely SMS
- Improves site conversion rates effortlessly
- Supports marketing without technical knowledge
- Responsive customer support when you need it
Pricing
- Basic Convert: $12/month (up to 10K monthly pageviews)
- Convert Plan: From $24/month
- Starter Plan: From $30/month (1,500 contacts)
- Growth Plan: From $45/month (2,000 contacts + SMS)
Avada Email Marketing – Best for Scaling Stores
AVADA helps Shopify merchants turn visitors into loyal customers with omnichannel campaigns across email, SMS, push notifications, and WhatsApp.
Designed for businesses that want to scale, AVADA offers smart workflows, advanced segmentation, popups, and detailed performance reports.
Key Features
- Abandoned cart, checkout, welcome workflows
- Newsletter pop-ups and email campaigns
- Spin-to-win, coupon popups, lead capture forms
- Personalized product recommendations
- Real-time analytics and advanced reports
- SMS and WhatsApp marketing
- Supports email, web push, and more
Benefits of Using AVADA
- Converts visitors with automated reminders
- Increases AOV through targeted promotions
- Grows lists using engaging popups
- Tracks ROI with comprehensive reports
- Builds long-term customer relationships
Pricing
- Free: 12,000 emails/month for up to 500 contacts
- Pro: $16/month (unlimited emails & automations)
- Advanced: $47/month (2,500 contacts, advanced integrations)
ActiveCampaign – Best for Complex Automation
ActiveCampaign delivers advanced marketing automation for Shopify merchants who want precise targeting, rich personalization, and powerful integrations.
Connect your store data to create complex automations that boost AOV and recover revenue with minimal effort.
Key Features
- Integrates with Shopify and 900+ apps
- Multi-step automations with real-time triggers
- Product catalog, coupons, and ecommerce dashboards
- CRM with predictive sending & conditional content
- Revenue and attribution tracking
- Templates for every sales funnel stage
- Generative AI tools
Benefits of Using ActiveCampaign
- Creates advanced, multi-channel workflows
- Engages customers across every touchpoint
- Personalizes outreach to drive conversions
- Optimizes campaigns with data-driven insights
- Scales easily with tiered plans
Pricing
- Starter: $19/month
- Plus: $59/month
- Pro: $89/month
- Enterprise: $159/month
MailerLite – Budget-Friendly All-in-One Tool
MailerLite offers an affordable email marketing solution with an intuitive UI and advanced features for Shopify stores.
Design eye-catching newsletters, automate campaigns, and grow your subscriber list with beautiful popups and landing pages, all with transparent, budget-friendly pricing.
Key Features
- Shopify customer sync and product imports
- Automated abandoned cart emails
- Revenue tracking for every campaign
- Drag-and-drop editor with custom HTML support
- Subscriber growth via popups & landing pages
- Advanced segmentation options
- Dedicated IP addresses available
Benefits of Using MailerLite
- Perfect for budget-conscious businesses
- Grows sales with automated campaigns
- Simplifies design with intuitive tools
- Tracks performance to optimize results
- Adapts to your needs with flexible plans
Pricing
- Free: Up to 1,000 subscribers & 12,000 emails/month
- 1,000 subscribers: $10/month
- 2,500 subscribers: $15/month
- 5,000 subscribers: $30/month
Comparison Table: Top Shopify Email Apps
| App | Free Tier | Best For | Key Feature | Pricing Start |
| Klaviyo | Yes | Data-driven marketing | Shopify behavioral sync | $20/month |
| Omnisend | Yes | Multichannel automation | Visual workflow builder | $59/month |
| Mailchimp | Yes | Beginners | Product recommendation ads | $13/month |
| Privy | Yes | Scaling stores | Exit-intent pop-ups | $30/month |
| AVADA | No | Lead capture | AI-powered CLV tracking | $49/month |
| ActiveCampaign | No | Complex workflows | CRM + email integration | $49/month |
| MailerLite | Yes | Budget-friendly | AI copywriting | $10/month |
How to Choose the Best Shopify Email App
Step 1: Define Your Goals
- Lead generation: Prioritize Privy or MailerLite for pop-ups.
- Automation: Opt for Klaviyo or Omnisend.
- SMS marketing: Choose Privy or Omnisend.
Step 2: Test Integrations
Ensure the app syncs with Shopify POS, Google Analytics 4, and your ad platforms. Klaviyo and AVADA offer the deepest Shopify ties.
Step 3: Calculate Costs
Factor in hidden fees (e.g., SMS rates on Privy). For stores under 1,000 subscribers, MailerLite or Mailchimp save costs.
5 Quick Tips to Maximize ROI with Shopify Email Apps
1. Use Shopify’s customer groups: Sync “VIP” or “Lapsed” tags for targeted offers.
2. Automate abandoned cart flows: Recover 10–15% of lost sales (Barilliance, 2024).
3. Leverage UGC: Embed Shopify product reviews in emails (boosts trust by 62%) [[source]].
4. Split-test subject lines: Omnisend’s AI-generated lines outperform manual ones by 20%.
5. Warm up new IPs: Avoid spam folders with gradual sending ramps.
Frequently Asked Questions
What is the best Shopify email app for small businesses?
MailerLite or Mailchimp are ideal for their low costs and simplicity. Startups with tight budgets can use MailerLite’s free tier to build initial lists.
Are there free Shopify email marketing apps?
Yes:
Klaviyo (up to 250 contacts).
MailerLite (1,000 subscribers).
Privy (basic pop-ups).
How do Shopify email apps integrate with my store?
Most use Shopify’s API to sync customer data, order history, and product catalogs. Klaviyo and Omnisend auto-update inventories for back-in-stock alerts.
Can I use SMS marketing with these apps?
Top apps like Omnisend, Privy, and Klaviyo include SMS. Privy’s SMS flows drive 3x higher opt-in rates via pop-ups.
How do I improve email deliverability on Shopify?
1. Use double opt-ins (reduces spam complaints by 75%).
2. Clean lists quarterly (remove inactive subscribers).
3. Authenticate domains with SPF/DKIM (Klaviyo guides you through this).
Final Verdict: Which Shopify Email App Wins
For most stores, Klaviyo is the ultimate choice, blending Shopify-specific features with enterprise-grade automation.
If SMS is your focus, Privy or Omnisend deliver better ROI. Always trial 2–3 apps using Shopify’s 14-day free periods to test workflows.
Ready to boost sales? Start with Klaviyo or Omnisend today—and don’t forget to A/B test your campaigns!
