Getting Started with GroPulse GTM

This guide will walk you through setting up comprehensive e-commerce tracking on your Shopify store in just a few minutes.

Prerequisites

Before you begin, you’ll need:

1. A Shopify store with the GroPulse GTM & Data Layer app installed
2. A Google Tag Manager account (free at tagmanager.google.com)
3. Account credentials for any platforms you want to track (GA4, Facebook, etc.)

Step 1: Activate the App

After installing the app, you need to activate it in your theme:

1. Open the app from your Shopify admin
2. On the Dashboard, you’ll see “App status: Inactive”
3. Click the “Activate” button
4. This opens your theme customizer – make sure the app block is enabled
5. Save your theme changes

Important: The app uses Shopify’s theme app extension feature, so activation is required for tracking to work.

Step 2: Add Your GTM Container ID

1. Navigate to GTM Setup (or click “Integrate GTM” from the Dashboard)
2. Enter your GTM Container ID (format: GTM-XXXXXXX)
3. Click Save

How to Find Your GTM Container ID

1. Go to tagmanager.google.com
2. Sign in with your Google account
3. Your Container ID is displayed at the top of the workspace (e.g., GTM-5BNQ4H6B)

Don’t have a GTM account? Create one here – it’s free!

Step 3: Configure Data Layer Events

1. Go to Data Layer Settings
2. Choose which events to track:

Client-Side Events (Browser-based)

• Track purchases – Fires on order completion
• Track checkout starts – Fires when customer begins checkout
• Track add to cart – Fires when products are added to cart
• Track remove from cart – Fires when products are removed
• Track product views – Fires on product page visits
• Track collection views – Fires on collection page visits

Server-Side Events (Enhanced tracking)

• Server purchases – Server-side purchase confirmation
• Server checkouts – Server-side checkout tracking
• Server add to cart – Server-side cart tracking
• Server collection views – Server-side browsing data

3. Click Save to apply your settings

Step 4: Set Up Platform Templates

1. Navigate to the Template page
2. Enable the platforms you want to track:

• Google Analytics 4 – Enter Measurement ID and API Secret
• Facebook Pixel – Enter Pixel ID and Conversion API Token
• TikTok Pixel – Enter Pixel ID and Access Token
• And more…

3. Click Download GTM Template
4. Import the template into Google Tag Manager (see Template Configuration)

Step 5: Import Template to GTM

1. Go to tagmanager.google.com
2. Select your container
3. Click Admin → Import Container

1. Upload the downloaded template file
2. Choose Merge and select workspace
3. Click Confirm

7. Review the imported tags and triggers
8. Click Submit to publish your changes

Step 6: Test Your Setup

1. Enable GTM Preview mode from Tag Manager

2. Visit your store and perform test actions:

• View a product
• Add to cart
• Start checkout
• Complete a test purchase

3. Verify events are firing correctly in:

• GTM Preview panel
• Google Analytics 4 DebugView
• Facebook Events Manager Test Events
• Platform-specific debugging tools

You’re All Set!

Your store is now tracking e-commerce events. Monitor your data in:

• Google Analytics 4
• Facebook Ads Manager
• Other configured platforms

Next Steps

• Configure server-side events for enhanced accuracy
• Set up consent management for GDPR compliance
• Explore advanced features like custom events

Need Help?

• Watch our video tutorial
• Contact support at gropulse.com/contact