GroPulse GTM & Data Layer offers flexible pricing plans to meet the needs of stores of all sizes. This guide explains what’s included in each plan and helps you choose the right one.

Plan Overview
| Feature | Free | Pro | Advanced |
|---|---|---|---|
| Price | $0/month | $7.99/month (yearly) or $29.99/month | $14.99/month (yearly) or $49.99/month |
| Trial | N/A | 7 days free | 7 days free |
| GTM Integration | Yes | Yes | Yes |
| Pre-built Tags | 20+ | 40+ | 40+ |
| Client-side Events | Basic | All | All |
| Server-side Events | No | Yes | Yes |
| Server Event Logs | Basic | Yes | Yes |
| Server Analytics Dashboard | No | No | Yes |
| Real-time Event Logs | No | No | Yes |
| Consent Banner | No | No | Yes |
| Custom Events | No | No | Yes |
| Template Generator | Basic | Full | Full |
| Support | Standard | Priority | Premium |
Free Plan
Perfect for: New stores testing GTM integration or stores with basic tracking needs.
What’s Included
GTM Integration
- Connect Google Tag Manager to your store
- Easy setup with container ID
Basic Data Layer Events
- Track purchases (order completions)
- Basic page view tracking
Pre-built Tags
- 20+ pre-configured tags and triggers
- Basic e-commerce tracking setup
Standard Support
- Email support
- Help documentation
- Video tutorials
Limitations
- No server-side events
- Limited event types
- No advanced analytics
- No consent banner
Best For
- Testing the app before upgrading
- Very small stores with minimal tracking needs
- Stores just getting started with analytics
Pro Plan
Perfect for: Growing stores that need comprehensive tracking and server-side events.
Pricing
| Billing | Price | Savings |
|---|---|---|
| Yearly | $7.99/month ($95.88/year) | Save 73% |
| Monthly | $29.99/month | – |
What’s Included
Everything in Free, Plus:
Full E-Commerce Events
- Track purchases
- Track add to cart
- Track remove from cart
- Track product views
- Track collection views
- Track checkout starts
Server-Side Events
- Facebook Conversions API
- GA4 Measurement Protocol
- TikTok Events API
- Pinterest Conversions API
- And more…
Server Event Logs
- View all server-side events
- Filter by platform, status, event type
- Date range filtering
- Processing time tracking
Full Template Generator
- 40+ pre-built tags
- All platform integrations
- One-click template download
Priority Support
- Faster response times
- Priority queue for issues
Best For
- Growing e-commerce stores
- Stores running Facebook/Google ads
- Stores affected by iOS 14+ changes
- Businesses needing accurate conversion data
Advanced Plan
Perfect for: Established stores needing complete tracking, analytics, and compliance features.
Pricing
| Billing | Price | Savings |
|---|---|---|
| Yearly | $14.99/month ($179.88/year) | Save 70% |
| Monthly | $49.99/month | – |
What’s Included
Everything in Pro, Plus:
Server-Side Analytics Dashboard
- Total events overview
- Success rate monitoring
- Failed events tracking
- Processing time metrics
- Events by platform chart
- Events by type breakdown
- Platform performance table
Real-Time Event Logs
- Live event streaming
- Instant error detection
- Detailed event payloads
- Advanced filtering
Consent Banner
- GDPR-compliant cookie banner
- Customizable appearance
- Regional targeting
- Privacy policy integration
- Google Consent Mode V2
Custom Events
- Track any user interaction
- Custom event parameters
- Flexible triggering
Premium Support
- Fastest response times
- Dedicated support
- Setup assistance
Best For
- High-volume stores
- Stores selling in EU/UK (GDPR)
- Stores needing detailed analytics
- Businesses requiring compliance features
Feature Comparison
Tracking Events
| Event | Free | Pro | Advanced |
|---|---|---|---|
| Page Views | Yes | Yes | Yes |
| Purchases | Yes | Yes | Yes |
| Add to Cart | No | Yes | Yes |
| Remove from Cart | No | Yes | Yes |
| Product Views | No | Yes | Yes |
| Collection Views | No | Yes | Yes |
| Checkout Starts | No | Yes | Yes |
| Custom Events | No | No | Yes |
Platform Support
| Platform | Free | Pro | Advanced |
|---|---|---|---|
| Google Analytics 4 | Client only | Client + Server | Client + Server |
| Google Ads | Basic | Full | Full |
| Facebook Pixel | Client only | Client + Server | Client + Server |
| TikTok Pixel | No | Client + Server | Client + Server |
| Pinterest Tag | No | Client + Server | Client + Server |
| Twitter/X Pixel | No | Client + Server | Client + Server |
| LinkedIn Insight | No | Client + Server | Client + Server |
| Snapchat Pixel | No | Client + Server | Client + Server |
| Reddit Pixel | No | Client + Server | Client + Server |
Analytics & Monitoring
| Feature | Free | Pro | Advanced |
|---|---|---|---|
| Basic Dashboard | Yes | Yes | Yes |
| Event Logs | Basic | Yes | Real-time |
| Analytics Charts | No | No | Yes |
| Error Tracking | No | Basic | Detailed |
| Performance Metrics | No | No | Yes |
Choosing the Right Plan
Choose Free If:
- You’re just testing GTM integration
- You only need basic purchase tracking
- Your store has very low traffic
- You don’t run paid advertising
Choose Pro If:
- You run Facebook or Google ads
- You need accurate conversion tracking
- iOS 14+ changes affected your data
- You want server-side event delivery
- You’re growing and need better data
Choose Advanced If:
- You sell to EU/UK customers (GDPR)
- You need detailed analytics dashboards
- You want real-time event monitoring
- You require consent management
- You have custom tracking requirements
- You need premium support
Billing & Subscriptions
Free Trial
Both Pro and Advanced plans include a 7-day free trial:
- Full access to all plan features
- No charge during trial period
- Cancel anytime before trial ends
- Automatic conversion to paid subscription
Billing Cycles
| Cycle | Pros | Cons |
|---|---|---|
| Yearly | Up to 73% savings | Upfront commitment |
| Monthly | Flexibility | Higher total cost |
Changing Plans
Upgrading
- Go to Pricing Plan page
- Select your new plan
- Complete the Shopify billing process
- New features are available immediately
Downgrading
- Go to Pricing Plan page
- Select a lower plan or Free
- Confirm the change
- Access to premium features ends at billing cycle end
Cancellation
To cancel your subscription:
- Go to Pricing Plan page
- Select the Free plan
- Confirm downgrade
- Your subscription will end at current billing period
Coupon Codes
Have a coupon code? Apply it for a discount:
- Go to Pricing Plan page
- Scroll to Coupon Code section
- Enter your code
- Click Apply
- Discount is applied to your next billing
Where to Get Coupons
- Email newsletters
- Special promotions
- Partner offers
- Support team
Special Offers
First Month for $1
New users may see a special offer:
- Get your first month of Pro for just $1
- Full access to all Pro features
- Available to free plan users only
- Limited time offer
ROI Calculator
Is the Pro Plan Worth It?
Consider this: If the Pro plan helps you:
- Track just 2-3 more conversions per month
- At an average order value of $50
- That’s $100-150 in recovered ad spend attribution
The Pro plan at $7.99/month yearly pays for itself many times over.
Advanced Plan ROI
The Advanced plan adds:
- GDPR compliance (avoid fines)
- Better analytics for optimization
- Real-time monitoring for quick fixes
For stores doing significant volume, these features quickly justify the cost.
Frequently Asked Questions
Q: Can I switch plans anytime?
A: Yes, you can upgrade or downgrade at any time from the Pricing Plan page.
Q: What happens to my data if I downgrade?
A: Your configuration is preserved. Premium features become inaccessible but aren’t deleted.
Q: Is there a long-term contract?
A: No, all plans are month-to-month or yearly with no long-term commitment.
Q: Do you offer refunds?
A: Billing is handled through Shopify. Contact Shopify support for billing inquiries.
Q: Can I get a custom plan?
A: For enterprise needs, contact us at support@gropulse.com.