Facebook Pixel Setup with Pixee

This guide explains how to set up and configure Facebook Pixel tracking in your Shopify store using Pixee.

What is Facebook Pixel?

Facebook Pixel is a piece of code that you place on your website to:

• Track conversions from Facebook ads
• Optimize ads based on collected data
• Build targeted audiences for future ads
• Retarget people who have already visited your website

Prerequisites

Before setting up your Facebook Pixel, you need:

1. A Facebook Business account
2. Access to Facebook Events Manager
3. Your Facebook Pixel ID

Finding Your Facebook Pixel ID

1. Go to Facebook Events Manager
2. Select your pixel from the Data Sources menu
3. Your Pixel ID is displayed at the top of the page (a 15-16 digit number)

Screenshot coming soon

Adding a Facebook Pixel

Step 1: Navigate to the Dashboard

1. Open the Pixee app in your Shopify admin
2. You should be on the Dashboard by default

Step 2: Add a New Pixel

1. Click Add new pixel button
2. You will be taken to the pixel setup form

Step 3: Enter Pixel Details

Fill in the required information:

Step 4: Configure Conversions API (Optional but Recommended)

For enhanced tracking accuracy, enable Conversions API:

1. Toggle on “Enable Conversions API”
2. Enter your Access Token (from Facebook Events Manager)
3. This enables server-side tracking

Step 5: Save Your Pixel

1. Click Save to add the pixel
2. The pixel will appear in your Dashboard list

Managing Multiple Pixels

With a Basic or Advanced plan, you can add multiple pixels:

• Use cases for multiple pixels:
  • Different pixels for different product categories
  • Separate tracking for different marketing teams
  • Agency management with client-specific pixels

Adding Additional Pixels

1. Go to the Dashboard
2. Click Add new pixel
3. Enter the new pixel details
4. Save the pixel

Switching Between Pixels

All pixels are listed in the Dashboard table. Each can be:

• Activated or deactivated individually
• Edited to update settings
• Deleted when no longer needed

Pixel Settings

Activating/Deactivating a Pixel

1. Find the pixel in your Dashboard list
2. Click the Activate or Deactivate button in the Actions column
3. Confirm the action

Editing a Pixel

1. Click Edit next to the pixel you want to modify
2. Update the pixel settings
3. Click Save

Deleting a Pixel

1. Click Delete next to the pixel
2. Confirm the deletion
3. The pixel will be removed and tracking will stop

Verifying Your Pixel

Using Facebook Pixel Helper

1. Install the Facebook Pixel Helper Chrome extension
2. Visit your store
3. Click the Pixel Helper icon in your browser
4. Verify that your pixel is firing correctly

Using Facebook Events Manager

1. Go to Facebook Events Manager
2. Select your pixel
3. Click on “Test Events”
4. Enter your store URL
5. Browse your store and verify events are received

Events Tracked

When properly configured, the pixel will track:

Troubleshooting

Pixel Not Firing

1. Check that the app is activated
2. Verify the Pixel ID is correct
3. Ensure the pixel status is “Active”
4. Check browser console for errors

Duplicate Events

1. Check you have not installed the pixel manually elsewhere
2. Review other apps that might be adding Facebook pixel
3. Disable duplicate sources

Events Missing Data

1. Ensure event tracking is properly configured
2. Check that products have required data (price, name, etc.)
3. Enable Conversions API for more accurate data

Best Practices

1. Use Conversions API: Enable CAPI for better tracking accuracy
2. Verify regularly: Check Events Manager weekly for any issues
3. One primary pixel: Use one main pixel for optimization
4. Test after changes: Always verify tracking after any store changes

Next Steps

• Set up Conversions API for enhanced tracking
• Configure Event Tracking to customize tracked events
• Create Product Feeds for dynamic ads