Facebook AI Ad Copy Generator

This guide explains how to use the AI-powered Ad Copy Generator to create compelling advertising copy for your products.

What is the AI Ad Copy Generator?

The AI Ad Copy Generator uses artificial intelligence to create professional advertising copy for:

• Facebook Ads: Headlines, primary text, and descriptions
• Google Ads: Search ad copy and responsive ads
• Instagram Ads: Engaging captions and CTAs
• Other platforms: Versatile copy for various ad types

Plan Requirements

The AI Ad Copy Generator is available exclusively on the Advanced Plan.

Accessing the Tool

1. Open the Pixee app in your Shopify admin
2. Click on AI Ad Copy in the sidebar
3. You will be taken to the AI Ad Copy Generator page

Generating Ad Copy

Step 1: Select a Product

1. Use the product selector dropdown
2. Search for or browse your products
3. Click on the product you want to create ads for

The AI will use the product’s:

• Title
• Description
• Price
• Images (for context)
• Category

Step 2: Choose Campaign Goal

Select the primary objective for your ads:

Step 3: Select Tone of Voice

Choose the communication style:

Step 4: Advanced Options (Optional)

Click to expand advanced settings:

Step 5: Generate Ad Copy

1. Click Generate ad copy
2. Wait for the AI to create your copy (typically 5-15 seconds)
3. Review the generated options

Understanding the Output

The AI generates multiple ad copy variations:

Headlines

Short, attention-grabbing titles:

• Facebook: Up to 40 characters
• Google: Up to 30 characters

Examples:

• “Transform Your Kitchen Today”
• “Limited Time: 50% Off”
• “The Only [Product] You Need”

Primary Text

Main body copy for your ads:

• Facebook: Engaging opening hooks
• Benefit-focused messaging
• Clear call-to-action

Descriptions

Supporting text that appears below headlines:

• Additional product details
• Urgency or scarcity elements
• Trust indicators

Call-to-Action Suggestions

Recommended CTAs based on your goal:

• “Shop Now”
• “Learn More”
• “Get Started”
• “Claim Your Offer”

Working with Generated Copy

Viewing Options

The AI provides multiple variations:

1. Review each option
2. Compare different approaches
3. Select the best fit for your brand

Copying Text

1. Click the copy button next to any text
2. The text is copied to your clipboard
3. Paste directly into your ad platform

Regenerating Copy

If the results do not match your needs:

1. Adjust the settings (goal, tone, etc.)
2. Click Generate ad copy again
3. Review new variations

AI Credits

Understanding Credits

• Each generation uses 1 credit
• Advanced plan includes 500 credits per month
• Credits reset on the 1st of each month

Checking Your Credits

Credits are displayed on the page:

• Remaining credits available
• Credits used this month

Buying Additional Credits

If you need more credits:

1. Click Buy credits
2. Select the quantity
3. Complete the purchase

Best Practices

Product Selection

1. Choose products wisely: Start with your best sellers
2. Have good descriptions: AI uses existing product info
3. Ensure accurate pricing: Prices appear in ads

Campaign Goals

1. Match to funnel stage: Awareness for new, sales for retargeting
2. Be consistent: Use the same goal across related ads
3. Test different goals: See what resonates

Tone of Voice

1. Stay on brand: Choose a tone matching your brand
2. Know your audience: Consider who will see the ads
3. Test variations: Different tones may perform differently

Refinement Tips

1. Iterate: Generate multiple times with different settings
2. Combine elements: Mix headlines and body text from different outputs
3. Personalize: Add your unique brand touches
4. A/B test: Try multiple versions in your campaigns

Platform-Specific Tips

Facebook Ads

• Use engaging questions in primary text
• Keep headlines short and impactful
• Include clear CTAs

Google Ads

• Focus on keywords in headlines
• Highlight unique selling points
• Use all available headline slots

Instagram Ads

• More casual, conversational tone
• Emojis can work well
• Strong visual-verbal connection

Troubleshooting

Generation Failed

1. Check your internet connection
2. Verify you have available credits
3. Try selecting a different product
4. Contact support if persists

Poor Quality Output

1. Improve your product description
2. Try different tone/goal combinations
3. Use advanced options to add context
4. Regenerate multiple times

Product Not Found

1. Ensure the product is published
2. Check it is not hidden from sales channels
3. Try searching by product title

Examples

E-commerce Fashion

Goal: Drive sales Tone: Friendly

Output:

• Headline: “Your New Favorite Dress Awaits”
• Primary Text: “Finally, a dress that fits perfectly and feels amazing. Our [Product Name] combines style and comfort for every occasion. Don’t miss out – shop now!”
• CTA: “Shop Now”

Tech Products

Goal: Drive traffic Tone: Professional

Output:

• Headline: “Upgrade Your Tech Game”
• Primary Text: “Discover the [Product Name] – engineered for performance, designed for you. Experience the difference quality makes.”
• CTA: “Learn More”

Next Steps

• AI Ad Diagnostic – Analyze your campaign performance
• AI Ad Consultant – Get advertising strategy advice
• Facebook Pixel Setup – Track your ad performance