Facebook AI Ad Consultant

This guide explains how to use the AI-powered Ad Consultant to get personalized Facebook advertising advice.

What is the AI Ad Consultant?

The AI Ad Consultant is an interactive chatbot that provides expert advice on:

• Campaign strategy: How to structure and plan your campaigns
• Audience targeting: Finding and reaching your ideal customers
• Ad creative: Creating compelling ads that convert
• Performance optimization: Improving your ad results
• Troubleshooting: Solving common advertising problems

Plan Requirements

The AI Ad Consultant is available exclusively on the Advanced Plan.

Accessing the Consultant

1. Open the Pixee app in your Shopify admin
2. Click on AI Consultant in the sidebar
3. You will be taken to the AI Ad Consultant chat interface

Using the Chat Interface

Starting a Conversation

1. Type your question in the input field at the bottom
2. Press Enter or click Send
3. Wait for the AI to respond

Example Questions

The page provides suggested questions to get you started:

Campaign Strategy

• “How do I choose the right campaign objective for my business?”
• “What is the best campaign structure for e-commerce?”
• “Should I use Campaign Budget Optimization?”

Audience Targeting

• “How do I create effective custom audiences?”
• “What lookalike audience percentage should I use?”
• “How do I find my ideal customer on Facebook?”

Ad Creative

• “What makes a high-converting Facebook ad?”
• “Should I use video or image ads?”
• “What is the ideal ad copy length?”

Performance Issues

• “My ads have low CTR – how can I improve them?”
• “Why is my cost per purchase so high?”
• “My ads are not delivering – what should I check?”

Advanced Topics

• “How do I set up Facebook Conversions API?”
• “What is the learning phase and how does it affect my ads?”
• “How do I use A/B testing effectively?”

Budget and Optimization

• “How should I distribute my budget across ad sets?”
• “When should I scale my ad spend?”
• “What bid strategy should I use?”

Continuing Conversations

The AI remembers the context of your conversation:

1. Ask a follow-up question
2. Reference previous answers
3. Build on the advice given

Example:

• You: “How do I create a custom audience?”
• AI: [Provides detailed answer]
• You: “Now how do I create a lookalike from that?”
• AI: [Continues with contextual advice]

Chat History

Viewing Past Conversations

1. Previous conversations are saved
2. View them in the chat history panel
3. Click on a conversation to resume it

Starting a New Conversation

1. Click New Chat to start fresh
2. Previous context is cleared
3. Begin with a new question

AI Credits

Understanding Credits

• Each message uses credits based on complexity
• Advanced plan includes 500 credits per month
• Credits reset on the 1st of each month

Checking Your Credits

Credits are displayed at the top of the chat:

• Remaining credits
• Option to buy more

Buying Additional Credits

If you run out of credits:

1. Click Buy credits
2. Select the quantity to purchase
3. Complete the transaction
4. Continue your conversation

Topics the Consultant Can Help With

Campaign Planning

• Objective selection
• Campaign structure
• Budget allocation
• Timeline planning

Audience Targeting

• Custom audiences
• Lookalike audiences
• Interest targeting
• Demographic targeting
• Behavioral targeting
• Exclusion strategies

Ad Creative

• Ad format selection
• Image best practices
• Video ad tips
• Copy writing
• CTA optimization
• A/B testing

Bidding and Budget

• Bid strategies
• Budget optimization
• Scaling strategies
• Cost control

Performance Analysis

• Metric interpretation
• Performance benchmarks
• Optimization recommendations
• Troubleshooting

Facebook Features

• Conversions API
• Pixel setup
• Product catalogs
• Dynamic ads
• Advantage+ campaigns

E-commerce Specific

• ROAS optimization
• Product promotion
• Seasonal campaigns
• Retargeting strategies

Best Practices

Getting Better Answers

1. Be specific: Include details about your situation
2. Provide context: Mention your industry, products, or goals
3. Ask follow-ups: Dig deeper into topics
4. Share metrics: Include numbers when discussing performance

Example: Specific vs. Vague

Vague: “How do I improve my ads?”

Specific: “I’m running a traffic campaign for my clothing store. My CTR is 0.8% and I’m targeting women 25-45 interested in fashion. How can I improve my click-through rate?”

Maximizing Value

1. Prepare questions: Think about what you need before starting
2. Take notes: Save important advice for reference
3. Apply incrementally: Implement suggestions one at a time
4. Follow up: Report results and ask for next steps

Limitations

The AI Consultant:

• Provides general advertising advice
• Cannot access your actual Facebook Ads account
• Cannot make changes to your campaigns
• May not have the latest platform updates

For account-specific analysis, use the AI Ad Diagnostic Tool.

Troubleshooting

Slow Responses

1. Complex questions may take longer
2. Check your internet connection
3. Try breaking questions into smaller parts

Unclear Answers

1. Ask for clarification
2. Request step-by-step instructions
3. Provide more context about your situation

Credits Running Low

1. Plan your questions before chatting
2. Use suggested questions when applicable
3. Purchase additional credits if needed

Example Conversations

Campaign Strategy Example

You: I’m launching a new skincare product. What campaign objective should I start with?

AI: For a new product launch, I recommend starting with a Brand Awareness or Video Views campaign to introduce your product to potential customers. Here is a phased approach:

1. Week 1-2: Run awareness campaigns to build interest
2. Week 3-4: Switch to Traffic campaigns targeting engaged users
3. Week 5+: Launch Conversions campaigns for purchases

This allows you to build an audience before optimizing for sales.

Troubleshooting Example

You: My ads are stuck in learning phase for over a week. What should I do?

AI: Ads typically exit learning phase after about 50 optimization events. If yours are stuck, here are potential causes and solutions:

1. Budget too low: Increase daily budget to achieve 50 events faster
2. Audience too small: Expand your targeting
3. Too many ad sets: Consolidate to concentrate spend
4. Frequent edits: Avoid making changes during learning

Try increasing your budget by 20-30% and avoid making edits for 4-5 days.

Next Steps

• AI Ad Diagnostic – Analyze your actual campaign data
• AI Ad Copy Generator – Create compelling ad copy
• Facebook Pixel Setup – Ensure proper tracking