Price drop notifications automatically alert customers when items in their wishlist go on sale. This feature converts price-sensitive shoppers by delivering timely deal alerts.
Why Price Drop Notifications Work
Many customers add items to their wishlist waiting for a better price. When you reduce prices:
- Customers may not know about the sale
- They might miss limited-time discounts
- Price drops can be the final push to purchase
Automated notifications solve this by instantly alerting interested customers.
Prerequisites
Before setting up price drop notifications:
- Configure your SMTP settings in the Email Notifications tab
- Have customers with active wishlists
Accessing Price Drop Settings
- Navigate to Wishlist in the main menu
- Click the Email Notifications tab
- Select Price Drop panel
Configuration Options
Enable Price Drop Notifications
Toggle the checkbox to enable automatic notifications when prices decrease.
Alert Configuration
Threshold Type
Choose how to measure price drops:
| Type | Description |
|---|---|
| Percentage | Trigger when price drops by X% |
| Fixed Amount | Trigger when price drops by $X |
Price Drop Threshold
Set the minimum discount required to trigger a notification:
For Percentage:
- 5% — Notify on small discounts
- 10% — Standard discount threshold
- 20% — Only significant sales
- Custom value
For Fixed Amount:
- $5 — Small discounts
- $10 — Medium discounts
- $25 — Significant discounts
- Custom value
Example: Setting 10% means customers are only notified when items drop by at least 10%.
Check Frequency
How often the system checks for price changes:
| Frequency | Description |
|---|---|
| Daily | Check prices once per day |
| Weekly | Check prices once per week |
| Real-time | Check immediately when prices change |
Recommendation: “Daily” balances accuracy with system performance for most stores.
Max Notifications Per Product
Limit how many price drop emails a customer receives for the same product:
| Option | Description |
|---|---|
| 1 | Only notify once per product |
| 2 | Notify up to 2 times |
| 3 | Notify up to 3 times |
| 5 | Notify up to 5 times |
| Unlimited | No limit on notifications |
Tip: Limiting to 1-2 prevents notification fatigue while still capturing the sale.
Email Content
Email Subject
Create excitement about the deal. Examples:
- “Price drop alert: {{product_title}} is now {{new_price}}!”
- “Good news — your wishlist item is on sale!”
- “Save {{savings_percentage}} on {{product_title}}”
Email Template
Design your price drop notification using the rich text editor.
Available Variables
| Variable | Description |
|---|---|
{{customer_name}} | Customer’s first name |
{{product_title}} | Name of the discounted product |
{{product_image}} | Product image HTML |
{{old_price}} | Original price |
{{new_price}} | New discounted price |
{{savings_amount}} | Dollar amount saved |
{{savings_percentage}} | Percentage discount |
{{product_url}} | Link to the product page |
{{store_name}} | Your store’s name |
Example Template:
<h2>Hi {{customer_name}},</h2>
<p>Great news! An item on your wishlist just dropped in price:</p>
<div style="text-align: center; padding: 20px;">
{{product_image}}
<h3>{{product_title}}</h3>
<p>
<span style="text-decoration: line-through; color: #999;">{{old_price}}</span>
<span style="color: #e00; font-size: 24px; font-weight: bold;">{{new_price}}</span>
</p>
<p style="color: #090; font-weight: bold;">You save {{savings_amount}} ({{savings_percentage}} off!)</p>
</div>
<p style="text-align: center;">
<a href="{{product_url}}" style="background: #000; color: #fff; padding: 14px 28px; text-decoration: none; display: inline-block;">
Get This Deal
</a>
</p>
<p>Happy shopping!<br>{{store_name}}</p>Social Links
Add your social media profiles to the email footer:
- Instagram — Your Instagram URL
- Facebook — Your Facebook page URL
- Twitter/X — Your Twitter URL
- Email — Your support email
Testing
Before enabling for all customers:
- Click Send Test Email
- Enter your email address
- Review the email with mock data
- Verify price formatting and calculations
- Test all links work correctly
How It Works
- Customer adds item to wishlist at $100
- You reduce the price to $80 (20% off)
- System detects price change during check
- If drop meets threshold, email is queued
- Customer receives notification with savings details
Best Practices
Setting Thresholds
| Store Type | Recommended Threshold |
|---|---|
| Discount/Sale stores | 5-10% |
| Regular retail | 10-15% |
| Luxury/Premium | 15-20% |
Notification Limits
- Set to 1-2 per product to avoid spam
- Customers who don’t buy after 2 alerts likely won’t
Email Content
- Highlight the savings — Make the discount prominent
- Show both prices — Strike through the old price
- Create urgency — “Limited time” or “While supplies last”
- Clear CTA — One button to the product page
Timing Considerations
- Flash sales: Use real-time checking
- Seasonal sales: Daily checking is sufficient
- Clearance: Weekly checking works fine
Troubleshooting
Notifications Not Triggering
- Verify the threshold is set correctly
- Check that price drops meet the minimum threshold
- Confirm the feature is enabled
- Verify SMTP settings are configured
Wrong Price Showing
- Compare prices are pulling from Shopify correctly
- Check if variant prices are different
- Verify currency settings
Customers Receiving Too Many
- Lower the max notifications per product
- Increase the threshold percentage
- Review your pricing strategy
Analytics
Track price drop notification performance:
- Emails Sent — Total notifications delivered
- Open Rate — Percentage opened
- Click Rate — Percentage clicked through
- Revenue Generated — Sales from notifications
What’s Next?
Complete your email notification strategy:
- Abandoned Wishlist Recovery — Re-engage inactive customers
- Email Templates & Social Links — Advanced customization
- Understanding Your Analytics — Track performance
Price drop notifications turn sales into conversions — help customers save while you sell more.