Popup Campaign Design

This guide explains how to customize the visual appearance of your popup campaign, including colors, dimensions, close button, and animations.

Accessing Design Settings

  1. Open the Popup Campaign Editor
  2. Click the Design Settings tab
Design Settings tab showing color and dimension options

Popup Dimensions

Popup Width

Set the width of your popup:

  • Default: 550px
  • Enter values with units: 550px, 600px, 80%
  • Recommended range: 400px – 700px for center modals

Color Settings

Background Color

Set the main background color of your popup:

  1. Click the Choose Color button next to “Background Color”
  2. Use the color picker to select a color
  3. Or enter a hex code directly (e.g., #FFFFFF)

Overlay Opacity

Control the darkness of the background overlay behind the popup:

  • Range: 0 (transparent) to 1 (fully opaque)
  • Default: 0.5
  • Use the slider to adjust

Tips:

  • Higher opacity (0.7-0.8) focuses attention on the popup
  • Lower opacity (0.3-0.4) keeps the store visible behind
  • Very low opacity may make the popup less noticeable

Close on Overlay Click

Enable or disable closing the popup when clicking outside:

  • Checked: Visitors can close by clicking the overlay
  • Unchecked: Visitors must use the close button

Border & Spacing

Border Radius

Control the roundness of popup corners:

  • Default: 8px
  • Enter values like: 0px (sharp corners), 8px (slightly rounded), 16px (more rounded)

Padding

Control the inner spacing of the popup:

  • Default: 40px
  • Enter values like: 32px, 40px, 48px
  • More padding creates breathing room for content

Close Button Settings

Configure the close button appearance and behavior.

Show Close Button

Toggle to show or hide the close button:

  • Checked: Close button is visible
  • Unchecked: No close button (not recommended)

Button Position

Choose where the close button appears:

PositionDescription
Top RightStandard position (recommended)
Top LeftAlternative position

Button Style

Choose how the close button looks:

StyleDescription
Icon (x)Simple X icon (default)
Custom TextUse custom text like “Close”

Button Colors

SettingDescription
Button ColorColor of the X icon or text
Background ColorBackground color of the button

Button Size

Control the size of the close button:

  • Default: 24px
  • Range: 16px – 40px
  • Larger sizes are easier to tap on mobile

Show After Delay

Delay showing the close button:

  • Default: 0 seconds (show immediately)
  • Set a delay to ensure visitors see the offer first
  • Be careful not to frustrate visitors with long delays

Enable Escape Key

Allow visitors to close the popup by pressing Escape:

  • Checked: Escape key closes popup
  • Unchecked: Escape key has no effect

Animation Settings

Click More views then Animation Settings to configure animations.

Animation Settings tab showing entry and exit options

Enable Animations

Check Enable animations to activate motion effects.

Entry Animation

How the popup appears when loading:

AnimationDescription
FadeFades in gradually (default)
Slide UpSlides up from bottom
Slide DownSlides down from top
Slide LeftSlides in from right
Slide RightSlides in from left
ZoomGrows from small to full size
BounceBounces into view

Entry Duration

Control how long the entry animation takes:

  • Default: 1000ms (1 second)
  • Range: 100ms – 2000ms
  • Shorter = snappier, longer = smoother

Exit Animation

How the popup disappears when closed:

AnimationDescription
FadeFades out gradually (default)
Slide UpSlides up and out
Slide DownSlides down and out
Slide LeftSlides out to left
Slide RightSlides out to right
ZoomShrinks before disappearing
BounceBounces out

Exit Duration

Control how long the exit animation takes:

  • Default: 500ms
  • Range: 100ms – 2000ms
  • Exit animations are typically faster than entry

Popup Types and Design

Different popup types have different design considerations:

Center Modal

  • Most versatile option
  • Works well with any content
  • Standard width: 500-600px
  • Good for forms and promotions

Bottom Right/Left Corner

  • Non-intrusive design
  • Smaller width recommended: 350-400px
  • Good for subtle notifications
  • Works well with minimal content

Fullscreen

  • Maximum impact
  • Use sparingly to avoid frustrating visitors
  • Great for major announcements
  • Ensure content fills the space well

Right/Left Sidebar

  • Slides in from the edge
  • Width should be 300-400px
  • Good for product recommendations
  • Works well for navigation

Design Best Practices

Color Contrast

  • Ensure text is readable against the background
  • Use dark text on light backgrounds, or light text on dark backgrounds
  • Test with the live preview on both desktop and mobile

Brand Consistency

  • Match your store’s color scheme
  • Use consistent styling across all popups
  • Maintain brand recognition

Mobile Considerations

  • Test designs on mobile view
  • Ensure touch targets are large enough (close button, form fields)
  • Keep content concise for smaller screens
  • Consider using a different popup type for mobile

Accessibility

  • Ensure close buttons are visible and accessible
  • Use sufficient color contrast (WCAG guidelines)
  • Avoid relying only on color to convey information
  • Enable keyboard navigation (Escape key)
Last updated on February 18, 2026

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