Popup Content & Forms

This guide explains how to configure the text content, form fields, and messaging for your popup campaign.

Content Settings

Configure the heading, message, and button appearance in the Content Settings tab.

Accessing Content Settings

  1. Open the Popup Campaign Editor
  2. Click the Content Settings tab
Content Settings tab showing heading and message configuration

Heading Configuration

Heading Text

Enter your main headline:

  • Keep it concise and attention-grabbing
  • Focus on the value proposition
  • Examples: “Join Our Newsletter”, “Get 15% Off”, “Wait! Don’t Go Yet!”

Heading Font Size

Control the size of your heading:

  • Default: 28px
  • Enter values with units: 28px, 32px, 2rem
  • Larger sizes (28-36px) work well for impact

Heading Color

Set the heading text color:

  1. Click Choose Color next to “Heading Color”
  2. Select from the color picker or enter a hex code

Heading Alignment

Choose how the heading is positioned:

OptionDescription
LeftAlign text to the left
CenterCenter text (default)
RightAlign text to the right

Message Configuration

Message Text

Enter your supporting message:

  • Explain the offer or value in more detail
  • Keep it to 1-2 sentences
  • Examples: “Subscribe to get special offers, free giveaways, and updates”

Message Font Size

Control the size of your message:

  • Default: 16px
  • Enter values with units: 16px, 14px, 1rem
  • Keep smaller than heading for hierarchy

Message Color

Set the message text color:

  1. Click Choose Color next to “Message Color”
  2. Select from the color picker or enter a hex code

Message Alignment

Choose how the message is positioned:

OptionDescription
LeftAlign text to the left
CenterCenter text (default)
RightAlign text to the right

Button Configuration

Button Background Color

Set the background color of your submit button:

  1. Click Choose Color next to “Button Background Color”
  2. Choose a color that stands out from the popup background

Button Text Color

Set the text color of your submit button:

  1. Click Choose Color next to “Button Text Color”
  2. Ensure good contrast with the button background

Tips:

  • Use contrasting colors to make the button stand out
  • Match your brand’s primary action color
  • Test readability on both desktop and mobile

Form Builder

Create and configure form fields to collect visitor information.

Accessing Form Builder

  1. Open the Popup Campaign Editor
  2. Click the Form tab
Form Builder tab showing field configuration

Form Fields

Adding Fields

  1. In the Form tab, you’ll see existing fields
  2. Click Add Field to add a new field
  3. Configure the field settings
  4. You can add up to 5 fields

Field Configuration

Each field has these settings:

SettingDescription
Field LabelInternal label for the field (required)
Field PlaceholderText shown in empty field
Field TypeType of input (Email, Name, Phone, Text)
RequiredWhether the field must be filled

Field Types

TypeDescriptionUse Case
EmailEmail input with validationNewsletter signups
NameText input for namesPersonalization
PhonePhone number inputSMS marketing
TextGeneral text inputCustom questions

Removing Fields

Click the trash icon next to a field to remove it.

Note: Removing all fields converts the popup to a call-to-action style with just a button.

Submit Button Settings

Submit Button Text

The text displayed on the submit button:

  • Default: “Subscribe”
  • Examples: “Get My Discount”, “Join Now”, “Download Free Guide”

Submitting Text

Text shown while the form is being submitted:

  • Default: “Submitting…”
  • Shows while waiting for server response

Success Message

Success Message Text

Message displayed after successful form submission:

  • Default: “Thank you for subscribing!”
  • Keep it positive and confirm the action
  • Examples: “Welcome! Check your email for your discount code.”

Success Message Colors

SettingDescription
Background ColorBackground of the success message
Text ColorText color of the success message

Form Note/Disclaimer

Form Note Text

Optional text that appears below the submit button:

  • Default: “By submitting, you agree to receive marketing emails. You can unsubscribe anytime.”
  • Use for privacy notices, terms links, or additional info

Form Note Font Size

Size of the disclaimer text:

  • Default: 12px
  • Keep small to not distract from the main message

Form Note Color

Color of the disclaimer text:

  • Choose a subtle color that doesn’t compete with main content
  • Often a lighter gray works well

Form Note Alignment

Position of the disclaimer text:

OptionDescription
LeftAlign to the left
CenterCenter text (default)
RightAlign to the right

Validation Messages

Customize error messages shown when form validation fails.

Required Field Message

Message shown when a required field is empty:

  • Default: “This field is required”

Invalid Email Message

Message shown when email format is invalid:

  • Default: “Please enter a valid email address”

Invalid Phone Message

Message shown when phone number is invalid:

  • Default: “Please enter a valid phone number”

Integration Settings

Connect your popup forms with email marketing platforms.

Accessing Integration Settings

  1. Click More views in the editor
  2. Select Integration Settings
Integration Settings showing platform options

Enabling Integrations

  1. Check Enable Integrations
  2. Select your platform from the dropdown

Available Platforms

PlatformDescription
ShopifyAdd subscribers as Shopify customers
KlaviyoSync with Klaviyo email lists
MailchimpSync with Mailchimp audiences

Content Best Practices

Writing Effective Headlines

Instead of…Write…
“Newsletter”“Get Exclusive Deals”
“Sign Up”“Unlock 15% Off”
“Subscribe”“Join 10,000+ Happy Customers”

Creating Urgency

  • Use time-sensitive language
  • Mention limited availability
  • Include countdown timers (via templates)

Value Proposition

WeakStrong
“Join our list”“Get weekly style tips + 10% off”
“Subscribe”“Be first to know about sales”
“Enter email”“Unlock your exclusive discount”

CTA Button Best Practices

WeakStrong
“Submit”“Get My Discount”
“Sign Up”“Yes, I Want 15% Off!”
“Subscribe”“Join the VIP List”
Last updated on February 18, 2026

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