Tracking Bar Performance

This guide explains how to track the performance of your announcement bars and use A/B testing to optimize results.

Analytics Dashboard

Each announcement bar has its own analytics dashboard to track performance.

Accessing Analytics

From the Bar List:

1. Navigate to Announcement Bar from the sidebar
2. Find the bar you want to analyze
3. Click the Analytics button in the Actions column

From the Editor:

1. Open the Announcement Bar Editor for an existing bar
2. Click More views to expand additional tabs
3. Click Analytics Dashboard

Note: Analytics are available only after you save the announcement bar and it starts receiving traffic.

Key Metrics

Impressions

The number of times your announcement bar was displayed to visitors.

• Counted each time the bar loads on a page
• One visitor viewing multiple pages = multiple impressions

Clicks

The number of times visitors clicked on your CTA button.

Click-Through Rate (CTR)

The percentage of impressions that resulted in clicks:

CTR = (Clicks / Impressions) x 100%

Conversions (Growth+ Plan)

The number of purchases made after clicking your bar:

• Tracked when a clicked visitor completes checkout
• Shows conversion rate (conversions / impressions)

Close Events

The number of times visitors closed your bar:

• Helps understand if bar is intrusive
• High close rates may indicate message issues

Analytics Filters

Date Range

Filter analytics by time period:

Note: Data retention varies by plan level.

Granularity

Choose how data is grouped:

Performance Insights

The dashboard provides automatic insights:

Top Device

Shows which device type generates the most traffic:

• Desktop, Mobile, or Tablet
• Percentage of total traffic

Engagement Rate

Overall engagement with your bar:

• Rated as “Good” (>3%) or “Fair” (<3%)
• Based on CTR calculation

Best Performing Day

Identifies your highest-traffic day:

• Date with most impressions
• Useful for scheduling future campaigns

Device Breakdown

See how your bar performs across different devices:

Use this data to:

• Identify if mobile needs different messaging
• Optimize for your primary device audience
• Adjust targeting if performance varies significantly

Page Type Breakdown (Growth+)

See performance by page type:

Use this data to:

• Identify high-performing page types
• Adjust targeting based on page performance
• Create page-specific bars

Geographic Breakdown (Pro)

See performance by country:

Use this data to:

• Identify top markets
• Create country-specific campaigns
• Adjust geo-targeting

Top Performing Days

See your best-performing days:

• Ranked by impressions
• Shows date, impressions, clicks, and CTR
• Helps identify traffic patterns

Exporting Data

Export your analytics data to CSV (Pro plan):

1. Click Export CSV button
2. File downloads with all available data
3. Includes all metrics and breakdowns

A/B Testing

Test different bar variants to find what works best. This is a Pro plan feature.

Accessing A/B Testing

1. Open the Announcement Bar Editor
2. Click More views to expand additional tabs
3. Click A/B Testing Settings

How A/B Testing Works

1. Control (Variant A): Your original bar settings
2. Variant B: A modified version you create
3. Traffic Split: Visitors are randomly assigned to see one variant
4. Consistent Experience: Each visitor always sees the same variant
5. Performance Tracking: Compare metrics between variants

Setting Up an A/B Test

1. Check Enable A/B testing
2. Click Create Variant B
3. Configure Variant B settings:
   • Message text
   • Background color
   • Text color
   • CTA button text
   • CTA button colors
4. Set the traffic split (percentage of visitors who see Variant B)
5. Save and let the test run

Traffic Split

Use the slider to control the split:

Recommendation: Start with 50/50 for fastest results, then adjust based on early data.

What to Test

Test one element at a time for clear results:

Reading A/B Test Results

The dashboard shows side-by-side comparison:

Winner Indicator

The dashboard automatically identifies the winner:

• Shows which variant has higher CTR
• Displays the difference in percentage points

When to End a Test

Run tests until you have:

• Statistical significance: Enough data to be confident
• Minimum impressions: At least 1,000 per variant
• Consistent results: Winner remains consistent over time

Recommended test duration: 1-2 weeks minimum

Applying Test Results

After identifying a winner:

1. Note the winning configuration
2. Disable A/B testing
3. Update your bar with winning settings
4. Or create a new test with a new Variant B

Analytics Best Practices

Regular Monitoring

• Check analytics weekly
• Look for trends over time
• Compare performance across bars

Data-Driven Decisions

• Use metrics to guide changes
• Don’t rely on assumptions
• Test before making major changes

Seasonal Considerations

• Compare similar time periods
• Account for holidays and events
• Track year-over-year performance

Actionable Insights

If CTR is low:

• Test different messages
• Try more compelling CTAs
• Check targeting settings

If close rate is high:

• Make the bar less intrusive
• Improve message relevance
• Consider different targeting

Plan-Based Features

Troubleshooting

No Analytics Data

1. Confirm the bar has been saved
2. Check that the bar is active
3. Verify the feature is activated in theme
4. Wait for traffic to accumulate

Metrics Not Updating

1. Data may take a few minutes to process
2. Click the Refresh button
3. Check your date range selection

A/B Test Not Running

1. Confirm you have the Pro plan
2. Check that A/B testing is enabled
3. Verify Variant B is configured
4. Ensure the bar is active

Conversions Not Tracking

1. Confirm you have Growth plan or higher
2. Verify the click is followed by a purchase
3. Check that checkout completes successfully