Abandoned Wishlist Recovery

Abandoned wishlist recovery emails target customers who created wishlists but haven’t returned to your store. This powerful re-engagement tool brings back inactive customers with personalized incentives.

Why Abandoned Wishlist Recovery Works

Customers abandon wishlists for many reasons:

• Life got busy
• They’re comparison shopping
• Waiting for a better time to buy
• Simply forgot about your store

A well-crafted recovery email with an optional incentive can bring them back.

Prerequisites

Before setting up abandoned wishlist recovery:

1. Configure your SMTP settings in the Email Notifications tab
2. Have customers with wishlists who haven’t visited recently

Accessing Abandoned Wishlist Settings

1. Navigate to Wishlist in the main menu
2. Click the Email Notifications tab
3. Select Abandoned Wishlist panel

Configuration Options

Enable Abandoned Wishlist Notifications

Toggle the checkbox to enable automatic recovery emails.

Trigger Configuration

Send After

Choose when to consider a wishlist “abandoned”:

Custom Days: Enter any number of days that works for your business.

Minimum Items Required

Only trigger emails for wishlists with a certain number of items:

Tip: Customers with more wishlist items show higher purchase intent.

Max Notifications Per Customer

Limit how many recovery emails a customer receives:

Customer Filtering

Exclude Recent Purchasers

Toggle this to skip customers who recently made a purchase.

Recent Purchase Window:

Why exclude? Customers who just bought don’t need recovery emails — they’re already engaged.

Incentive Settings

Sweeten the deal with an optional discount to encourage conversion.

Incentive Type

Discount Value

When using percentage or fixed discounts, set the amount:

• Percentage: Enter 10 for 10% off, 20 for 20% off, etc.
• Fixed: Enter the dollar amount (e.g., 15 for $15 off)

Best Practice: Start with 10% or $10 off — enough to motivate but not too generous.

Email Content

Email Subject

Create a compelling reason to return. Examples:

• “We miss you! Your wishlist is waiting”
• “Come back — here’s 10% off your wishlist”
• “Your {{item_count}} saved items miss you”

Email Template

Design your recovery email with the rich text editor.

Available Variables

Example Template:

<h2>Hi {{customer_name}},</h2>

<p>It's been {{days_since_last_visit}} days since your last visit, and you have {{item_count}} {{item_count_text}} waiting in your wishlist!</p>

{{products_list}}

{{#if has_incentive}}
<div style="background: #f5f5f5; padding: 20px; text-align: center; margin: 20px 0;">
  <h3>Special Offer Just for You</h3>
  <p>{{incentive_text}}</p>
  <p style="font-size: 24px; font-weight: bold;">{{discount_code}}</p>
  <p style="color: #666; font-size: 12px;">{{expiry_text}}</p>
</div>
{{/if}}

<p style="text-align: center;">
  <a href="{{wishlist_url}}" style="background: #000; color: #fff; padding: 14px 28px; text-decoration: none;">
    View My Wishlist
  </a>
</p>

<p>We can't wait to see you again!</p>
<p>{{store_name}}</p>

Testing

Before going live:

1. Click Send Test Email
2. Enter your email address
3. Review the email with mock data
4. Verify incentive details display correctly
5. Test all links and discount codes

How It Works

1. Customer creates wishlist and leaves
2. Timer starts from last activity
3. After trigger period, system checks:
   • Has customer been inactive?
   • Do they meet minimum items?
   • Have they recently purchased? (if filtering)
   • Have they hit max notifications?
4. If all conditions pass, email is sent
5. If incentive is set, unique discount code is generated

Best Practices

Timing Strategy

Incentive Strategy

Email Sequence

Consider a multi-email approach:

1. Day 7: Friendly reminder (no incentive)
2. Day 14: Gentle nudge with small discount
3. Day 30: Final offer with best discount

Copy Tips

• Personalize with customer name
• Mention specific wishlist items
• Create urgency with time-limited offers
• Make the CTA button prominent
• Keep the tone warm, not pushy

Troubleshooting

Emails Not Sending

1. Verify SMTP settings
2. Check trigger timing is correct
3. Confirm customers meet minimum items
4. Review max notifications limit

Discount Codes Not Working

• Verify Shopify discount is properly created
• Check code hasn’t expired
• Ensure minimum purchase is met

Wrong Customers Receiving

• Review “exclude recent purchasers” setting
• Check minimum items threshold
• Verify inactivity period calculation

Analytics

Track your abandoned wishlist recovery performance:

• Emails Sent — Total recovery emails
• Open Rate — Percentage opened
• Click Rate — Percentage clicked through
• Recovery Rate — Customers who returned
• Revenue Recovered — Sales from recovered customers

What’s Next?

You’ve mastered wishlist email notifications! Explore more features:

• Creating Volume Discounts — Encourage bulk purchases
• BOGO Offers Made Easy — Buy X Get Y promotions
• Understanding Your Analytics — Track all performance

Abandoned wishlist recovery turns forgotten customers into returning buyers — don’t leave money on the table.