Catalog Sync with Pixee

This guide explains how to sync your Shopify products with Facebook Product Catalogs for dynamic advertising.

What is Catalog Sync?

Catalog Sync automatically keeps your Facebook Product Catalog updated with your Shopify inventory. This enables:

• Dynamic Product Ads: Show personalized products to potential customers
• Collection Ads: Display groups of products in ads
• Shop Tab on Facebook/Instagram: Sell directly on social platforms
• Product Tagging: Tag products in posts and stories

Prerequisites

Before setting up Catalog Sync:

1. Connect your Facebook account in the app Settings
2. Have a Facebook Business account
3. Have a Facebook Product Catalog created (or create one during setup)

Accessing Catalog Sync

1. Open the Pixee app in your Shopify admin
2. Click on Catalog Sync in the sidebar

Creating a Catalog Sync

Step 1: Navigate to Catalog Sync Page

1. Open the Pixee app
2. Click Catalog Sync in the sidebar
3. Click Create new button

Step 2: Connect to Facebook

If you have not connected your Facebook account:

1. Click Login with Facebook
2. Authorize the required permissions
3. Return to the Catalog Sync page

Step 3: Select or Create a Catalog

1. Choose an existing Facebook catalog from the dropdown
2. Or create a new catalog by entering a name

Step 4: Configure Sync Settings

Set up your sync preferences:

Step 5: Save and Start Sync

1. Click Save to create the sync
2. The initial sync will begin automatically
3. Products will appear in your Facebook catalog

Managing Catalog Syncs

Viewing Your Syncs

The Catalog Sync page shows all your syncs in a table:

Triggering a Manual Sync

1. Find your catalog in the list
2. Click Sync now in the Actions column
3. The sync will start immediately
4. Wait for completion (shown by status indicator)

Editing a Sync

1. Click Edit next to the catalog
2. Modify the sync settings
3. Click Save
4. A new sync will be triggered

Deleting a Sync

1. Click Delete next to the catalog
2. Confirm the deletion
3. Products will remain in Facebook but stop updating

Sync Status Indicators

If you see an error status:

1. Click on the sync to see error details
2. Fix the issue (e.g., reconnect Facebook)
3. Try syncing again

Product Data Synced

The following product information is synced to Facebook:

Variant Information

For products with variants:

• Each variant is synced as a separate item
• Color, size, and material are included
• Variants are grouped by item_group_id

Sync Frequency

Choose how often your catalog updates:

Plan Requirements

During Sync Process

While products are syncing:

1. A progress banner appears at the bottom of the page
2. You can continue using the app
3. Sync runs in the background
4. You will be notified when complete

Best Practices

1. Start with daily sync: Adjust frequency based on inventory changes
2. Keep Facebook connected: Ensure your Facebook session stays active
3. Check sync status regularly: Verify products are syncing correctly
4. Use quality images: High-quality images perform better in ads

Troubleshooting

Sync Failed

1. Check your Facebook account is still connected
2. Verify you have permission to access the catalog
3. Check for any error messages
4. Try syncing again

Products Not Appearing in Facebook

1. Wait for the sync to complete
2. Check the product count matches expectations
3. Verify products meet Facebook’s requirements
4. Check the catalog in Facebook Commerce Manager

Outdated Product Information

1. Trigger a manual sync
2. Check the sync frequency settings
3. Verify your Shopify products are up to date

“Permission Denied” Error

1. Go to Settings and log out of Facebook
2. Log back in and grant all requested permissions
3. Try syncing again

Catalog Not Found

1. Verify the catalog exists in Facebook
2. Check you have access to the catalog
3. Try selecting a different catalog

Viewing in Facebook

To view your synced products:

1. Go to Facebook Commerce Manager
2. Select your catalog
3. Click on “Catalog” > “Items”
4. View all synced products

Next Steps

• Create Product Feeds for other platforms
• Set up Dynamic Ads to use your catalog
• Configure Event Tracking for retargeting