Configuring JSON-LD Schema Settings

Configure JSON-LD schema types to improve your Shopify store’s visibility in search results. This guide covers all available schema types and how to configure them.

Overview

Schema markup (structured data) helps search engines understand your content better, enabling rich results like:

• Star ratings in search results
• Product prices and availability
• FAQ accordions
• Breadcrumb navigation
• Business information panels

Accessing Schema Settings

1. Navigate to Schema Settings from the sidebar
2. View all available schema types
3. Enable or disable each type as needed
4. Configure additional options where available

Schema Types

Home Page Schema

Plan: Free

Adds organization information to your home page, helping Google display your brand in search results.

What it includes:

• Brand name and logo
• Description and slogan
• Founding information
• Social profile links

Requirements:

• Configure Shop Details
• Configure Social Profiles

To enable:

1. Click Enable on the Home Page Schema card
2. Ensure Shop Details and Social Profiles are configured
3. The schema will appear on your home page

Sitelinks Search Box Schema

Plan: Pro

Adds a search box to your Google search listing, allowing users to search your site directly from search results.

Benefits:

• Enhanced user experience
• Direct site navigation from Google
• Professional appearance in search results

To enable:

1. Click Enable on the Sitelinks Search Box card
2. No additional configuration required

Product Page Schema & Breadcrumb

Plan: Pro

Adds rich product information to your product pages, enabling product rich results in Google.

What it includes:

• Product name and description
• Price and currency
• Availability status
• Brand information
• Product images
• Ratings and reviews (if available)
• Breadcrumb navigation

To configure:

1. Click Enable on the Product Page Schema card
2. Click Configure for additional options
3. Select which product fields to include
4. Save your configuration

Rich result features:

• Price shown in search results
• Stock status indicators
• Star ratings display
• Product images in results

Product Category Breadcrumb

Plan: Free

Adds breadcrumb markup to collection/category pages, helping users and search engines understand your site hierarchy.

Benefits:

• Clear navigation path in search results
• Improved site structure understanding
• Better user experience

To enable:

1. Click Enable on the Product Category Breadcrumb card
2. Breadcrumbs will automatically appear on collection pages

Article Page Schema

Plan: Free

Adds structured data to your blog article pages, enabling article rich results.

What it includes:

• Article headline
• Author information
• Publication date
• Article image
• Publisher details

To enable:

1. Click Enable on the Article Page Schema card
2. Schema will apply to all blog posts

Blogs Page Schema

Plan: Free

Adds structured data to your blog listing pages.

What it includes:

• Blog name
• Post listings
• Publication information

To enable:

1. Click Enable on the Blogs Page Schema card
2. Schema will apply to blog index pages

FAQ Schema

Plan: Pro

Adds FAQ structured data, enabling expandable FAQ results in Google search.

Benefits:

• FAQ accordion in search results
• Increased visibility
• More real estate in search results
• Higher click-through rates

To configure:

1. Click Enable on the FAQ Schema card
2. Click Configure to add your FAQs
3. Enter questions and answers
4. Save your FAQ content

Best practices:

• Use actual frequently asked questions
• Provide clear, helpful answers
• Keep answers concise but comprehensive

Product Carousel Schema

Plan: Pro

Displays your products in a carousel format in Google search results.

Benefits:

• Visual product showcase
• Multiple products in one result
• Increased engagement

To enable:

1. Click Enable on the Product Carousel Schema card
2. Products will be included in carousel results

Recipe Schema

Plan: Free

Adds recipe structured data for food-related content.

What it includes:

• Recipe name and description
• Cooking time
• Ingredients list
• Instructions
• Nutrition information
• Ratings

To configure:

1. Click Enable on the Recipe Schema card
2. Click Configure to set up recipe details
3. Add recipe information
4. Save your configuration

Video Schema

Plan: Free

Adds video structured data for video content on your store.

What it includes:

• Video title and description
• Duration
• Thumbnail
• Upload date
• Publisher information

To configure:

1. Click Enable on the Video Schema card
2. Click Configure to set up video details
3. Add video information
4. Save your configuration

Local Business Schema

Plan: Free

Adds local business information for physical store locations.

What it includes:

• Business name and type
• Address
• Phone number
• Opening hours
• Geographic coordinates

To configure:

1. Click Enable on the Local Business Schema card
2. Click Configure to add your business details
3. Enter address and contact information
4. Set opening hours
5. Save your configuration

Plan Comparison

Best Practices

Do’s

• Enable only relevant schema types for your store
• Keep information accurate and up-to-date
• Test your schema after enabling
• Monitor Search Console for errors

Don’ts

• Don’t add fake or misleading information
• Don’t enable schemas for content you don’t have
• Don’t expect immediate results (indexing takes time)

Troubleshooting

Schema not appearing

1. Verify the app is activated in your theme
2. Check that the specific schema is enabled
3. Test the page in Schema Testing
4. Clear your site cache

Schema errors in Search Console

1. Go to Schema Testing in the app
2. Inspect the problematic URL
3. Review error details
4. Fix missing or incorrect information
5. Request re-indexing in Search Console

Related Guides

• Shop Details Configuration
• Social Profiles Setup
• Schema Testing
• Search Console Integration

Need Help?

• Contact Support: gropulse.com/contact
• Live Chat: Available in the bottom-right corner of the app