Social Profiles Setup

Add your social media profile links to enhance your brand’s structured data. These links appear in your Home Page Schema and help establish your brand identity in search results.

Social Profiles

Overview

Social profile links in structured data:

  • Connect your brand across platforms
  • Appear in Google Knowledge Panels
  • Improve brand recognition
  • Help verify your business identity

Accessing Social Profiles

  1. Navigate to Social Profiles from the sidebar
  2. Enter your profile URLs
  3. Click Save to apply changes

Available Platforms

Social Connection Platforms

PlatformFieldExample URL
FacebookFacebook URLhttps://www.facebook.com/yourbrand
Twitter/XTwitter URLhttps://twitter.com/yourbrand
LinkedInLinkedIn URLhttps://www.linkedin.com/company/yourbrand
SnapchatSnapchat URLhttps://www.snapchat.com/add/yourbrand

Media Sharing Networks

PlatformFieldExample URL
YouTubeYouTube URLhttps://www.youtube.com/c/yourbrand
TikTokTikTok URLhttps://www.tiktok.com/@yourbrand
InstagramInstagram URLhttps://www.instagram.com/yourbrand
PinterestPinterest URLhttps://www.pinterest.com/yourbrand

Adding Profile URLs

Format Requirements

  • Use complete URLs including https://
  • Use your official brand profile page
  • Ensure the URL is publicly accessible
  • Don’t include tracking parameters

Correct Formats

Facebook:   https://www.facebook.com/yourbrand
Twitter:    https://twitter.com/yourbrand
Instagram:  https://www.instagram.com/yourbrand
YouTube:    https://www.youtube.com/c/yourbrand
LinkedIn:   https://www.linkedin.com/company/yourbrand
TikTok:     https://www.tiktok.com/@yourbrand
Pinterest:  https://www.pinterest.com/yourbrand
Snapchat:   https://www.snapchat.com/add/yourbrand

Common Mistakes

Wrong: facebook.com/yourbrand (missing https://)
Wrong: https://facebook.com/yourbrand/posts/123 (specific post, not profile)
Wrong: @yourbrand (username only, not URL)

Which Profiles to Add

Recommended Priority

  1. High Priority — Platforms you actively use
    • Facebook (business page)
    • Instagram
    • Twitter/X
  1. Medium Priority — Content platforms
    • YouTube (if you have videos)
    • TikTok (if you create content)
    • Pinterest (if relevant to your products)
  1. Lower Priority — Professional networks
    • LinkedIn (B2B businesses)
    • Snapchat (younger audiences)

Best Practices

  • Only add profiles you actively maintain
  • Ensure profiles are complete and professional
  • Use consistent branding across platforms
  • Keep URLs updated if you change usernames

How It Works

Once configured, social profiles appear in:

Home Page Schema

{
  "@type": "Organization",
  "name": "Your Brand",
  "sameAs": [
    "https://www.facebook.com/yourbrand",
    "https://twitter.com/yourbrand",
    "https://www.instagram.com/yourbrand"
  ]
}

Google Knowledge Panel

When Google recognizes your brand, social links may appear in:

  • Brand search results
  • Knowledge panel sidebar
  • Brand recognition features

Troubleshooting

Profiles not showing in schema

  1. Ensure Home Page Schema is enabled
  2. Verify URLs are correctly formatted
  3. Check that profiles are public
  4. Test using Schema Testing tool

Invalid URL error

  1. Ensure URL starts with https://
  2. Check for typos in the URL
  3. Verify the profile page exists
  4. Remove any trailing slashes or parameters

Changes not appearing in Google

  1. Schema changes take time to be re-crawled
  2. Request indexing via Search Console
  3. Wait 1-4 weeks for updates

Related Guides


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Last updated on February 16, 2026

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