TikTok Pixel Setup with Pixee

This guide explains how to set up and configure TikTok Pixel tracking in your Shopify store using Pixee.

What is TikTok Pixel?

TikTok Pixel is a tracking code that helps you:

• Track conversions from TikTok ads
• Optimize ad delivery based on user actions
• Build custom audiences for retargeting
• Measure the effectiveness of your TikTok advertising

Prerequisites

Before setting up your TikTok Pixel, you need:

1. A TikTok Business account
2. Access to TikTok Ads Manager
3. Your TikTok Pixel ID

Finding Your TikTok Pixel ID

1. Go to TikTok Ads Manager
2. Click on Assets > Events
3. Select or create your pixel
4. Your Pixel ID is displayed in the pixel details

Screenshot coming soon

Adding a TikTok Pixel

Step 1: Navigate to TikTok Pixel Page

1. Open the Pixee app in your Shopify admin
2. Click on TikTok Pixel in the sidebar

Step 2: Add a New Pixel

1. Click Add new pixel button
2. You will be taken to the pixel setup form

Step 3: Enter Pixel Details

Fill in the required information:

Step 4: Save Your Pixel

1. Click Save to add the pixel
2. The pixel will appear in your TikTok Pixel list

Managing TikTok Pixels

Viewing Your Pixels

The TikTok Pixel page displays all your configured pixels in a list showing:

• Pixel Name
• Pixel ID
• Status (Active/Inactive)
• Actions (Edit, Delete)

Adding Multiple Pixels

With a Basic or Advanced plan:

1. Click Add new pixel
2. Enter the new pixel details
3. Save the pixel

Editing a Pixel

1. Click Edit next to the pixel
2. Update the pixel name or ID
3. Click Save

Deleting a Pixel

1. Click Delete next to the pixel
2. Confirm the deletion
3. The pixel will be removed

Events Tracked

TikTok Pixel will automatically track these events:

Verifying Your TikTok Pixel

Using TikTok Pixel Helper

1. Install the TikTok Pixel Helper browser extension
2. Visit your store
3. Click the extension icon
4. Verify events are firing correctly

Using TikTok Events Manager

1. Go to TikTok Ads Manager > Assets > Events
2. Select your pixel
3. View the event activity log
4. Check that events are being received

Troubleshooting

Pixel Not Firing

1. Verify the app is activated
2. Check the Pixel ID is correct
3. Ensure the pixel status is “Active”
4. Check for JavaScript errors in browser console

Events Not Appearing in TikTok

1. Wait 15-30 minutes for events to appear
2. Verify the correct pixel is selected
3. Clear browser cache and test again
4. Check TikTok’s event testing tool

Missing Event Data

1. Ensure products have all required information
2. Check event tracking configuration
3. Verify the pixel is properly connected

Best Practices

1. Use one pixel per store: Keep tracking simple and accurate
2. Verify after setup: Always test pixel firing after installation
3. Monitor regularly: Check TikTok Events Manager weekly
4. Optimize campaigns: Use pixel data to improve ad targeting

Empty State

If you have not added any TikTok pixels yet, you will see:

• An empty state message: “This is where you’ll manage your TikTok pixels”
• An Add new pixel button to get started
• A See how button to watch a tutorial video

Next Steps

• Set up Event Tracking to customize tracked events
• Create Product Feeds for dynamic ads
• Set up GDPR Banner for consent compliance