The Facebook Pixel is a tracking tool that works by placing and triggering cookies on users’ devices as they interact with your business on Facebook, Instagram, and even off-platform. It helps measure the effectiveness of your Facebook ad campaigns by collecting data on user behavior and actions taken on your website.

When you install the Facebook Pixel code on your website, it drops a cookie that tracks visitors. This allows you to retarget those visitors with relevant ads or analyze their behavior to optimize your advertising campaigns.

By using the Facebook Pixel, you can gain valuable insights into user actions such as page views, purchases, and conversions. This information helps you understand your audience better, target your ads effectively, and make data-driven decisions to improve your marketing efforts.