Getting Started with AdTrack

This guide explains how to activate AdTrack’s tracking features on your Shopify store and connect your Google Ads account.

Overview

After installing AdTrack, you need to complete two main steps:

1. Activate the app – Enable the tracking pixel on your store
2. Configure your account – Connect your Google Ads account for conversion tracking

Step 1: Find the App Status Section

1. Open AdTrack from your Shopify admin
2. Navigate to the Dashboard (home page)
3. Locate the App status section which shows “Inactive” status

Step 2: Click the Activate Button

1. In the App status section, click the Activate button
2. An activation modal will appear with two steps to complete

Step 3: Follow the Activation Steps

The activation modal contains two steps:

Step 1: Enable App in Theme Customizer

1. Click the Activate button in the modal
2. This will open your Shopify theme customizer
3. Enable the AdTrack app embed in your theme
4. Save the changes in theme customizer
5. Return to AdTrack

Step 2: Add Tracking Code

This step enhances event tracking by adding a custom pixel to Shopify’s Customer Events:

1. Click Copy code to copy the tracking code
2. Navigate to Settings > Customer events in your Shopify admin (use the provided link)
3. Click Add custom pixel
4. Give the pixel a name of your choice (e.g., “AdTrack”)
5. Click Add pixel
6. Paste the copied code into the Code input field
7. Click Save
8. Click Connect to complete the process

After completing both steps:

1. Check the I have completed all the above steps checkbox
2. Click Save to confirm

Step 4: Find the Account Setup Section

After activation, return to the Dashboard:

1. Scroll to the Account setup section
2. This section shows your Google account connection status and Conversion ID status
3. Click the Configure button to proceed to integration setup

Step 5: Configure Integration

Clicking Configure takes you to the Google Ads conversion integration page where you can set up your conversion tracking.

Integration Mode Selection

Choose your preferred integration method:

Auto Integration (Recommended)

Auto integration is the easiest way to connect AdTrack with your Google Ads account.

Steps:

1. Select Auto (Recommended) in the Integration mode section
2. Click Sign in with Google in the Google account connection section
3. Sign in with your Google account that has access to Google Ads
4. Grant the necessary permissions
5. Select your Google Ads account from the dropdown
6. Your Conversion ID will be automatically populated
7. Configure your conversion tracking options (purchase, funnel events, etc.)
8. Click Save to apply your settings

Benefits of Auto Integration:

• Automatic import of conversion settings
• Easy selection of existing conversion actions
• Automatic Conversion ID configuration
• Seamless account management

Manual Integration

If you prefer manual control or cannot use Google sign-in:

Steps:

1. Select Manual in the Integration mode section
2. Enter your Conversion ID (found in your Google Ads account)
3. For each conversion type you want to track, enter the Conversion Label
4. Enable the tracking options you need
5. Click Save to apply your settings

Finding Your Conversion ID and Labels:

1. Go to your Google Ads account
2. Navigate to Goals > Conversions
3. Select a conversion action
4. Click Tag setup
5. Choose Use Google Tag Manager
6. Find your Conversion ID and Conversion Label

For detailed instructions, see Google Ads conversion tracking.

Verifying Activation Status

After completing setup, verify everything is working:

On the Dashboard

1. Return to the AdTrack dashboard
2. Check the App status section – it should show “Active”
3. Check the Account setup section:
   • Google account should show “Connected” with your email
   • Conversion ID should show “Complete” with your ID

Tracking Status Overview

The dashboard displays status for all configured tracking:

What Activation Enables

Once fully activated and configured, AdTrack can track:

Tips

• Complete both activation steps – The app needs both theme embed and custom pixel to track all events
• Use Auto integration – It’s faster and reduces configuration errors
• Test your setup – Place a test order to verify tracking is working
• Check regularly – Return to the dashboard periodically to ensure tracking remains active