AdTrack Sales Funnel Tracking

This guide explains how to set up and configure funnel conversion tracking in AdTrack. Funnel events track the steps customers take on their journey toward making a purchase.

Overview

Funnel tracking captures key actions that indicate purchase intent:

• Add to Cart – Customer adds a product to their shopping cart
• Begin Checkout – Customer starts the checkout process
• Add Payment Info – Customer enters payment details

Tracking these events helps you:

• Understand where customers drop off in the purchase funnel
• Create remarketing audiences for each funnel stage
• Optimize ads for micro-conversions
• Identify checkout friction points

Accessing Funnel Tracking Settings

1. Open AdTrack from your Shopify admin
2. Scroll to the Track Purchase Funnel Conversion section
3. Click on the “Configure” button

Add to Cart Tracking

Track when customers add products to their cart.

Enabling Add to Cart Tracking

1. Find the Add to Cart card
2. Locate the Tracking Status option
3. Select Enable to activate tracking

Selecting the Conversion Label

Auto Mode:

1. Click the Conversion Label dropdown
2. Select an “Add to Cart” type conversion action from your Google Ads account
3. If none exists, click Add new label to create one

Manual Mode:

1. Find the Conversion Label text field
2. Enter your Add to Cart conversion label from Google Ads

Enhanced Conversions for Add to Cart

1. Find the Enhanced Conversions toggle below the label selection
2. Enable to send hashed customer data with Add to Cart events
3. This improves conversion attribution accuracy

Begin Checkout Tracking

Track when customers start the checkout process.

Enabling Begin Checkout Tracking

1. Find the Begin Checkout card
2. Locate the Tracking Status option
3. Select Enable to activate tracking

Selecting the Conversion Label

Auto Mode:

1. Click the Conversion Label dropdown
2. Select a checkout-related conversion action
3. If none exists, click Add new label to create one

Manual Mode:

1. Find the Conversion Label text field
2. Enter your Begin Checkout conversion label

Enhanced Conversions for Begin Checkout

1. Find the Enhanced Conversions toggle
2. Enable to improve conversion measurement for checkout events
3. The toggle appears below the label selection

Add Payment Info Tracking

Track when customers enter their payment information during checkout.

Enabling Add Payment Info Tracking

1. Find the Add Payment Info card
2. Locate the Tracking Status option
3. Select Enable to activate tracking

Selecting the Conversion Label

Auto Mode:

1. Click the Conversion Label dropdown
2. Select a payment info conversion action
3. If none exists, click Add new label to create one

Manual Mode:

1. Find the Conversion Label text field
2. Enter your Add Payment Info conversion label

Enhanced Conversions for Add Payment Info

1. Find the Enhanced Conversions toggle
2. Enable for improved payment event tracking
3. This captures data at a critical funnel stage

Creating New Conversion Labels

If you need to create new conversion actions for any funnel event:

Step 1: Click Add New Label

1. Find the Add new label link next to the dropdown
2. Click to open the creation modal
3. Click on “Create” button

Step 3: Select the New Action

1. The new action appears in the dropdown
2. Select it to associate with the event
3. Click Save to apply

Dashboard Overview

After configuration, check the dashboard for funnel tracking status:

1. Go to the AdTrack Dashboard
2. Find the Funnel section
3. Verify each event shows the correct status:
   • Add to Cart: Enabled/Disabled with label status
   • Begin Checkout: Enabled/Disabled with label status
   • Add Payment Info: Enabled/Disabled with label status

Saving Your Settings

After configuring funnel tracking:

1. A save bar appears at the top of the page
2. Review your changes
3. Click Save to apply all settings
4. A success message confirms the save

Using Funnel Data in Google Ads

Once tracking is active, use the data to:

Create Remarketing Audiences

Target users who:

• Added to cart but did not purchase
• Started checkout but did not complete
• Entered payment info but abandoned

Optimize Bidding

• Use funnel events as micro-conversions
• Set up conversion action sets
• Test bidding on different funnel stages

Analyze Drop-off

• Compare funnel event volumes
• Identify where customers abandon
• Test improvements to reduce friction

Best Practices

1. Enable all funnel events – Get complete visibility into the customer journey
2. Use Enhanced Conversions – Improve accuracy at each stage
3. Create separate audiences – Tailor messaging for each funnel stage
4. Monitor regularly – Watch for unusual drop-offs
5. A/B test – Use data to test checkout improvements