AdTrack Google Consent Mode Setup

This guide explains how to configure Google Consent Mode V2 in AdTrack for privacy-compliant conversion tracking.

Overview

Google Consent Mode V2 is a framework that adjusts how Google tags behave based on user consent choices. It is particularly important for:

• Stores serving customers in the EU/EEA
• GDPR compliance requirements
• Respecting customer privacy preferences
• Maintaining conversion tracking accuracy

Key Features

• ad_storage: Controls ad-related cookie storage
• ad_user_data: Controls whether user data can be sent for advertising
• ad_personalization: Controls whether data can be used for personalization

Accessing Consent Mode Settings

1. Open AdTrack from your Shopify admin
2. Scroll to the Google Consent Mode V2 section
3. Click on the “Configure” button

Enabling Consent Mode V2

Step 1: Locate the Toggle

1. Find the Google Consent Mode V2 section
2. Look for the toggle switch

Step 2: Enable the Feature

1. Click the toggle to enable Consent Mode
2. The toggle will turn on
3. The status badge will change to Enabled

Step 3: Save Your Settings

1. A save bar appears at the top of the page
2. Click Save to apply the changes
3. Consent Mode is now active on your store

How Consent Mode Works

Default Behavior

When Consent Mode is enabled, AdTrack:

1. Sends tracking calls with default consent state (denied)
2. Waits for customer consent choice
3. Updates consent state based on customer action
4. Adjusts data collection accordingly

With Consent Granted

• Full conversion tracking is active
• All data points are collected
• Standard conversion measurement

With Consent Denied

• No cookies are set for advertising
• Privacy-preserving measurement

Shopify Customer Privacy API

If your theme uses Shopify’s Customer Privacy API:

• AdTrack automatically respects consent choices
• No additional configuration needed
• Works with Shopify Markets privacy settings

Dashboard Status

After enabling, verify on the dashboard:

1. Go to the AdTrack Dashboard
2. Find the Google Consent Mode V2 section
3. Check the status shows Enabled

Impact on Tracking

With Consent Mode Enabled