Google Ad Performance Reports

This guide explains how to use AdTrack’s Ad Report feature to view and analyze your Google Ads performance data.

Overview

The Ad Report provides comprehensive insights into your Google Ads performance with:

• Key performance metrics at a glance
• Campaign-level performance breakdown
• Search term analysis
• Geographic performance data
• Device-based performance metrics

Note: This feature requires a Pro plan subscription.

Accessing Ad Reports

1. Open AdTrack from your Shopify admin
2. Click See Reports from the Dashboard’s Report Overview section

Requirements

Before using Ad Reports:

• Pro Plan Required – This is a Pro-only feature
• Google Account Connected – Must have Google Ads connected
• Campaign Data Available – At least one campaign with performance data

Report Header

The report header contains controls that apply to all tabs.

Connected Account Display

At the top of the report page:

• Your connected Google email is displayed
• Your Google Ads Account ID is shown

Campaign Filter

Filter your report data by campaign status:

1. Click the Campaign dropdown
2. Select from available options:
   • All campaigns – View data from all campaigns
   • Active campaigns – Only currently running campaigns
   • Inactive campaigns – Paused or ended campaigns

Date Range Selector

Customize the reporting period:

1. Click the date range selector
2. Choose a preset range or select custom dates
3. The report updates automatically

Report Tabs

The Ad Report is organized into five tabs, each providing different performance insights.

Overview Tab

The Overview tab displays your key performance metrics at a glance.

Metrics Displayed:

Features:

• Each metric shows the current value
• Performance trend chart showing daily data

Campaign Performance Tab

Analyze performance by individual campaign.

Top Campaigns Table:

ROAS Comparison Chart:

• Visual comparison of ROAS across campaigns
• Quickly identify top and underperforming campaigns
• Hover for detailed values

Top Search Terms Tab

View performance by search terms that triggered your ads.

Features:

• See which search queries trigger your ads
• Identify high-performing keywords
• Find opportunities for negative keywords
• Understand customer search intent

Geographic Performance Tab

Analyze performance by customer location.

Top Locations Table:

ROAS Comparison Chart:

• Compare performance across geographic regions
• Identify your best-performing markets
• Find opportunities for geo-targeting optimization

Device Performance Tab

Understand how your ads perform across different devices.

Top Devices Table:

ROAS Comparison Chart:

• Visual comparison of device performance
• Identify which devices drive the best returns
• Optimize bid adjustments based on device performance

Understanding ROAS

ROAS (Return on Ad Spend) is calculated as:

ROAS = Revenue / Ad Spend

Interpreting ROAS:

• ROAS = 1.0 – Breaking even (revenue equals cost)
• ROAS > 1.0 – Profitable (revenue exceeds cost)
• ROAS < 1.0 – Losing money (cost exceeds revenue)
• Higher ROAS – Better performance

Using Report Data

Optimization Opportunities

Use the reports to identify:

1. Top Performers
   • Campaigns with high ROAS for budget increases
   • Locations driving profitable conversions
   • Devices with best conversion rates
2. Underperformers
   • Campaigns needing optimization or pausing
   • Locations to exclude or reduce bids
   • Devices requiring bid adjustments
3. Trends
   • Performance changes over time
   • Seasonal patterns
   • Impact of recent optimizations

Actionable Insights

Based on your data:

• High ROAS campaigns – Consider increasing budget
• Low ROAS campaigns – Review targeting and ad copy
• Strong locations – Increase geo-targeting
• Weak locations – Add bid adjustments or exclusions

Best Practices

1. Regular Review – Check reports at least weekly
2. Sufficient Data – Use at least 7 days for accurate insights
3. Act on Insights – Make optimizations based on data
4. Document Changes – Note what adjustments you make